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Terrior Sketching

Terroir Sketching is a cross‑media art‑and‑dining experimental project initiated by artist Yueting and chef Will, curated around the twin themes of “locality” and “sustainability.”

They use different artistic media to create a flowing sensory experience, transforming the most ordinary, unconscious act of eating into a conscious perception of the implicit poetics hidden in everyday life and overlooked cultural folds.

Terroir spans sea, rivers, mountains, and plateaus—and, more importantly, signifies the deep connections between people and land, and between people and culture. We aim to awaken more people’s sensitivity to local culture, natural ecology, and aesthetics, and to reveal the symbiotic relationship between land and people.

“Sketching” is a co‑creative practice: a fluid narrative field co‑constructed by initiators, participants, materials, time, space, and dialogue. The notion of “sheng” (livingness) refers to life and beings that remain in an open, generative state.




1. Material Research

Cross‑media cultural research: exploring cultural translation and sustainable development grounded in local diversity


China’s sense of locality and sustainable ecology are the premise of all our exploratory activities.

We are committed to uncovering the cultures of different Chinese terroirs, especially those humanities and folk traditions whose development has encountered bottlenecks and need to be re‑circulated. We use innovative media to realize contemporary transformations of cultural value and ensure sustainable transmission.

China has a highly complex and diverse biodiversity. The same category of ingredient can appear completely differently in regions at different latitudes and longitudes. We will reassess and document relevant ingredients through factors such as time, geographic coordinates, climate, and soil.

Terroir Sketching will build an interdisciplinary innovation and collaboration network, bringing together practitioners across culinary arts, visual arts, and sciences to form a locally grounded research system that combines academic depth with artistic expression, continuously exploring innovative development paths for cultural heritage and ecological resources.






2. Curated Exhibition + Dining

An immersive cross‑media art and dining experience. Guided by the twin threads of “locality” and “sustainability,” it constructs a multidimensional sensory experience that breaks the boundaries of traditional venues. By deconstructing the established frameworks of art and cuisine, we create an interactive field that integrates space, time, taste, smell, sound, sight, touch, thought, and spirit. Through on‑site experience, we seek to reestablish a dialogue between people and regional cultures.

Based on the translation of experimental outcomes into curated art dining, we have built a fully open co‑creative field. Each dynamic exhibition is a multi‑media experimental theater—through the arrangement of installations, actions, moving image, taste and other elements, different artistic media form a flowing sensory experience, making every presentation an unrepeatable, in‑the‑moment encounter.






3. Sustainability

"Terroir Sketching" is committed to interdisciplinarily and innovatively repurposing various materials, waste, and surplus ingredients, as well as developing new materials, striving to achieve near‑zero waste.

Every component of the exhibition embodies an in‑depth exploration of the "waste regeneration" cycle and demonstrates the practical application of sustainable practices: the spatial installations predominantly use upcycled discarded materials; the kitchen forms a closed‑loop ingredient cycle — the ingredients used in a dish and the food waste they generate become protagonists in different contexts. The stories told by the menu further reflect each region’s unique symbiotic ecosystems.